Rudy Byfield, founder of CellDration Water, one of only a handful of Black-owned premium water brands in the world, has partnered with Kroger, Ralph’s, Wakefern, DPI Specialty Foods, and other grocery store chains for distribution in over 1,100 stores nationwide in sixteen different states.
Utilizing a proprietary five-step process, and founded at the nexus between nature and science, CellDration Water offers an enhanced, mineralized purified water with multiple value-added benefits. CellDration’s game-changing national distribution deal signals a commitment by Kroger, Ralph’s, Wakefern, and DPI to supplier diversity by giving minority brands the opportunity to fairly compete with other brands on its shelves.
The water brand made its debut at various Kroger’s grocery stories in 2018 and sold over 300,000 bottles within the first six months – four times the projected sales goal and an incredibly promising start for a new brand market entry in the competitive beverage category.
“I have a deep and burning desire to foster an eco-system for health and wellness; it is my hope that CellDration lays a robust foundation for providing a sustainable and revolutionized hydration product for all to enjoy. As a Black-owned premium water brand, I am keenly aware of the historic nature of these unprecedented partnerships which will expose our great tasting product to millions of water drinkers,” states Byfield.
Involved in the development, production, management, and launch of multiple beverage brands, Byfield’s vast experience in the retail and beverage industries laid the foundation for CellDration’s “point of ignition”. Wanting to introduce water capable of doing remarkable things, Byfield became intrigued by a singular idea: to develop a more functional efficient water product.
This article was originally written by BlackBusiness.com.