Kimora Lee Simmons and her two daughters, Ming and Aoki, are collaborating with HatchBeauty Brands to create a Baby Phat Beauty makeup line, according to The Daily News.
“I think it’s very important that right now—in this time of Black Lives Matter, that could be Brown lives matter…to be a young woman, certainly for Ming and Aoki, and for myself, to be a woman, a woman of color—to have your own brand,” Simmons tells Women’s Wear Daily.
Introducing: Baby Phat Beauty and the Shimmer Dreams 3 piece gift set! 💗✨💎 Inspired by Kimora, Ming, and Aoki- there’s a set for everyone! Each set includes an illuminating body spray, a plumping lip gloss, and a hydrating body lotion packed into a collectible pink glitter travel pouch! Shop your favorite kit and get your shimmer on @babyphatbeauty!
A post shared by Baby Phat (@babyphat) on Aug 31, 2020 at 9:41pm PDT
At that time she stated, “When I created Baby Phat 20 years ago, it was because women—especially women of color—had no voice at all in the streetwear category,” Simmons tells Yahoo. “It’s in our DNA that this brand is created for women, by women—which was rare then and still is today once you really look closely at who truly owns and controls many womenswear brands on the market.”
The makeup line is launching a three-piece kit featuring a lip gloss, body lotion, and scented, shimmery body spray, which is retailing for $45 each. Three different versions of the products, reflecting the personalities of each woman, are also for sale.
“Divine is mine, obviously,” Simmons said. “Opulence is Ming, and Ethereal is Aoki, because she’s a free spirit. We are excited to dive into the beauty space with a unique multigenerational perspective.”
A portion of proceeds from sales of Baby Phat Beauty will be donated to Fair Fight, an organization working to promote fair elections, educate on election reform, and fight voter suppression.